How to Use Google+ to Boost Your Site Traffic

Google search has always been the great equalizer in website traffic. Because of Google+, the more attention and authority you have with other people the more traffic you get. To drive traffic to your site you need to connect through this relatively new social media platform.

How Google+ changes the search game

A critical type of Google search–”personalized search”–essentially makes Google+ the new Google search engine. This happens in a couple of ways. If, for example, you’re following a Google+ page related to your profession and you search for a related keyword, that page will appear higher in your results. If you share a page you’ve published to your site on Google+ and someone you’ve circled searches on something related to your post–on any Google product–your page will rank higher.

Given the enormous popularity of Google products, not having a Google+ profile may be detrimental to your progress in the Modern Age. Google+ needs to be one of your main social media marketing tools, and soon.

Getting started in Google+

First, you have to create a personal Google+ profile in order to create a Google+ page. As Google+ is automatically linked to everything Google, you start with your personal contacts on Gmail account. Use Google+ suggestions on finding more contacts (follow your nose). Then ask followers from your other social platforms to:

Connect with you on Google+.
Circle you on Google+.

Be sure to link to your Google+ profile from your main site, and put your Google+ profile in your e-mail signature. Use Google+ search to find new contacts in your business community–filtering for related people, enterprises, or professional associations.

Leverage Google+ for increased search traffic

Three big ways to increase search traffic to your website with Google+ are:

• Add your target market to Google+ circles.
• Join relevant Google+ Communities.
• Sign up for Google Authorship.

An easy way to add target marks to your own circles is to add shared circles from other Google+ users. Find these shared circles through Public Circles. Look for relevant Google+ Communities by entering keywords in the Google+ search bar–or hover on Home, go to Communities, then “recommended”. If you blog on multiple sites Google Authorship helps carry your reputation across the Google search spectrum.

Getting hip with Google Hangouts

Google Hangouts are essentially a free group video chat from Google. Unlike those offered by Skype and other competitors, you can broadcast Google Hangouts directly over your YouTube channel, creating video assets and enhancing your visibility online. Offer online seminars, or just arrange feedback on a project. Introduce yourself to clients en masse. Colleges and universities use Google Hangouts in their student recruitment process to show off features of campus life. Just think what you can do with it.

As exciting as the possibilities offered by Google+ are, they can only complement–never replace–the power of great content and quality engagement.

Author Bio: Greg Aziz is a freelance copywriter with a Journalism degree from University of Toronto and with over 5 years of experience writing for hundreds of companies from virtually any industry. Feel free to connect with him on Quora.

Five Things That You Need to Change About Your Website

If you find that your website is falling behind in terms of customer satisfaction and profit, the answer to your problems might lie within your website’s content. Many website owners make the mistake of underestimating how badly their websites can hurt their companies’ progress. Don’t be that person. These are five things you should change about your website right now to induce sales and progress.

Get Rid of Most of Your Call to Actions

Forget everything you know about placing countless call to actions around your website for maximum selling potential, and get real. If a user wants to purchase your product or make a conversion, they will. Instead of placing call to actions all around your website, fill these areas with interesting content that will get your users even more interested in what you’re selling.

Of course, you will want to keep your most important call to actions, and maybe even more importantly, make sure that they are visible. If there is at least one visible call to action above the fold on your website, you’re doing better than lots of other websites already.

Stop Underestimating the Value of a Blog Section

If you’ve heard about others adding blogs to their websites, you’ve probably scoffed at the idea and wondered how in the world that could possibly help matters. In actuality, a blog can help your website a lot!

A blog adds a personality to your website that you can’t achieve in any other way. It shows your users that you’re a real person and that you have something else to offer them than just a service or product. Additionally, blogs help tremendously with SEO, as long as the blogs are written with SEO in mind. Using internal links, as well as topics that lend themselves to the addition of naturally inserted bolded keywords will turn the “unnecessary” blog section into an SEO powerhouse. They also present a great opportunity for a community to establish via the comment sections (although, I personally recommend that you turn off the comments section because they very often fill with spam.)

Delete Useless Content

Quite simply, people don’t like to read- especially online. People are very accustomed to skimming content online to find the information they need and go along their merry ways. This is why it’s your job to deliver what’s important. Cut out the rest of the content that serves no real purpose, and only be a supplier of what people want to know.

Useless content can even hurt your website. Search engines are beginning to place value on websites that offer real, useful information that can’t be found anywhere else. This is why recycling information and “fluffing” just isn’t cutting it anymore. Also, the content that you do have on your site better be optimized for search engines! Double check everything to make sure.

Get Rid of Outdated Features

Additionally, you should overhaul anything that is outdated about your website. Unfortunately, your users aren’t as impressed with your Flash intro as you are. As previously stated, users want information quickly online. Therefore, they are likely going to get irritated if they have to somehow find a way past your Flash intro to get to the information they really want. Features that are still common in websites today that need to be nixed without questions are automated live chats, Flash intros, automatic audio, etc.

Shorten Your Forms

Lastly, spend some time crafting your forms so that they only funnel the information you need. What goes on inside your head when you are greeted with a lengthy form on a website? Do you let out a labored groan? If your form is any longer than 5 or 6 fields, it’s likely your users are doing the same thing. Create short forms that are easy to fill out, and you’ll be surprised by the increase in conversions of those forms.

Hailey Harper is a marketing strategist and business writer whose work has been featured on over 40 websites.

How To Boost A New Twitter Account

If you have a new Twitter account, it can be very frustrating to learn how to build this account. I mean, everyone seems to be using Twitter today and with so many people on the network, how can you get people to pay attention to your account?

It all begins with creating a great profile. Then you follow it up with posting great content and interacting with others. Then you will see people begin to follow you. Let’s take a look at how this is done.

Create a Great Profile

Your first step is to create a great profile. On Twitter, you need to have a profile that will capture attention at a glance. People are so busy these days and Twitter is fast-paced so you have an even shorter amount of time to capture their attention.

Be sure you have a recognizable name and that you take time to fill out your profile completely. You should also include your URL so people can find you on the web. And you want to use keywords in your description where it fits without seeming forced because it will help people find you. You also need to have a quality avatar that looks good at a small size and is still recognizable. This is one of the first things people will look for when considering whether or not to follow your account.

Post Interesting Content

Once your profile is complete and set up, it’s time to start making a content plan. You need to post interesting content that people want to see and share. When you do, they are more likely to interact with your content, share and RT it and to follow you.

So how can you post interesting content? First, you need to know your readers and be aware of what they like. When you know what they find interesting, it will help you post content that is going to bring in the followers. Look for industry news, top 5/10/12 lists, opinion pieces related to your niche and more. It’s all about finding great content to post and being regular and consistent about it.

Interact and Build Your Network

And finally, once you have a great profile and begin posting interesting content, you also need to interact and build your network. It’s important that you take the time to answer messages, reply to others and build your network by being social.

Don’t be a faker, take the time to build solid Twitter followers who really care about what you have to say. Anyone with a little money in the bank can buy some followers but that doesn’t mean anything. If you want to get real followers, you need to interact and engage and invest some time and effort into building a strong, useful account.

Once you do, the return on your investment will be more than worth it as you have a Twitter account that people appreciate.

Lisa Smith helps individuals and businesses learn how to make the most of their social media accounts. She also enjoys writing about social media.

Essential Applications And Tools That Will Make Your Twitter Life Easier

There is no doubt that one of the most popular and outstanding product in the social media is Twitter. You can easily find a lot of mention about this social media platform in the form of Twitter books, Twitter Conferences, blogs and articles. For someone who wants to explore this platform to its fullest, here are some essential applications and tools that will make your Twitter life easier:

HootSuite.com

This is an absolutely free tool that assists in managing multiple accounts on Twitter, LinkedIn, Facebook and Ping.fm. This tool lets you personalize a number of columns to enable you view a number of feeds from the same or different social networking accounts. Over and above, HootSuite also allows you to generate messages and choose the social media account that you wish the message to go to.

CoTweet

This is similar to HootSuite in terms of being a free and easy tool to manage upto 5 Twitter accounts with a single login. This also enables keyword and brand monitoring via Twitter search. The main distinguishing feature of this tool is its workflow management capabilities. Whenever you get a @ reply in your account, you set your CoTweet task to respond to this person. It also allows you to take notes on Twitter users.

EasyTweets

With this account, you can track continuous feeds, searches and accounts. This tool also lets you preset continuous searches for all your brand mentions and auto-follow those who have mentioned it. Additionally, you can also set up email alerts when your brand gets a mention on the web. This way you make sure you do not miss a chance to respond to your mentions.

TweetDeck

This is a free desktop browser that allows you to keep a track of Facebook, Twitter, MySpace and LinkedIn activities from various accounts. You can also update your accounts, follow the saved topics, manage @ conversations and direct messages. Not only this, it also allows you to record and share YouTube videos.

PeopleBrowsr

This Twitter management tool which is currently available in Beta version, gives a very clear and visual view of social activities. It uses an interface similar to e-mail and other social media platforms appear in the center of the screen as a list. It also enables you to add public or private tags and thus manage groups. Once tags are assigned, everyone in the group can be seen in a widget of their own.

Echofon

This is a Firefox notification that updates you frequently. You have the liberty to set up the frequency of updates ranging from every minute to every five minutes. You can also choose the way you want to get notified, by a notification sound or only a pop up display. You can also sync your iPhone with it. This free of charge application comes with four different and unique themes. The speed with which Echofon updates you makes it worth a try.

Tweetie

This was initially launched in 2009 and ever since then this shiny interfaced application has not looked back. This has been one of the favorite go-to apps for Mac users since then. This enables you to manage a large number of Twitter accounts with the facilities of direct messages, search and easy access to replies. For Community managers or social media marketers, this tool makes the entire thread and conversation history available with just a double click. It offers five choices to shorten URLs and three choices for image hosting. The only drawback with Tweetie is that it is only available for iPhone and Mac users.

Twaitter

This is again a web based site for Twitter management that allows you to schedule, manage, save and translate your Tweets. It is accessible from anywhere since it is web based. Twaitter also has a spellchecker to check your tweet for any error in the 140 characters. With its simple and functional scheduling feature, this application becomes a frontrunner among Twitter management apps.

For whatever kind of a user of Twitter you are, there is an app for you. Whether you dedicate only a few minutes to Twitter as a casual social media surfer or you use it commercially spending hours to monitor activities in your accounts, these 7 apps will come in handy to make your Twitter lives more efficient and easy.

Author Bio: Levi Herris is an online consultant for MaxWell Systems – Worlds Tallest Buildings . He likes to blog on various areas of Online marketing and ways to boost business.

10 Content Ideas To Get More Exposure For Your Blog

Besides actually doing some good in the society by providing valuable information, every blogger has one single goal, to get his/her blog as much exposure as possible. This is the whole reason as to why people start blogs, to get their message out there. Whatever the message is entirely depends on the blogger. Now, the common practice is for someone to write an article, publish it, respond to the comments then write another. Assuming you have a healthy following, you want to keep your blog as fresh as possible so people do not wonder off or get bored with your content. This cyclic action might work, but it gets tiresome from time to time. Not only that, but it is inefficient when it comes to blog exposure. There is far more you can do with a blog post than simply publish it on your blog and hope your followers tell their friends about it.

Here are 10 Content Ideas To Get More Exposure For Your Blog

1. Guest blog

Most blog post are in the form of list posts, which means you are teaching people many different ways of doing something. For example this is a post about ’10 Content Ideas To Get More Exposure For Your Blog’. Now, in order to get more exposure for your blog and show the industry players within your niche that you know what you are doing, you could write ten different blog posts based on the 10 ideas we are giving here. This will require you to give an in-depth account of every single one of the ten ideas here. The tricky part is that you cannot do a shoddy job with any one of the guest posts. You have to thoroughly research the subject matter before you offer to post it on someone else’s blog. With this method, you will get more exposure for your blog and more subscribers as well as advance in stature.

2. Use it as content for your mailing list

Emailing lists are another way of enhancing your exposure. Mostly because people can easily forward your emails to the friends they have on their email address books. The trick here is to make the mailing list palatable. This means that you can break your blog post down into little chunks of information that is easy to digest and push that out as your weekly email. Here, you can encourage audience participation by asking questions and encouraging interaction between them and you. You can ask them to give you suggestions on what they deem most effective of all the tips you have sent them.

3. Infographics are a great content sharing avenue

Instead of sticking to the traditional list posts, you could turn yours into an infographic. It is no secret that people prefer infographics to text. Images sell more and get better interaction and shares the average blog post. You can give your post an energy boost by transforming it into an infographic and sharing it on all your platforms.

4. Make a presentation out of it

Another way of increasing your posts exposure is to turn it into a presentation. Of course this depends on the subject matter. Not everything is suitable enough to be transformed into a presentation. But for those subject matters that fit the bill, you can simply make them into an easy to digest presentation and share it on every viable forum such as discussion boards, educational and ‘How To’ sites and so on.

5. Use Twitter

You can extract simple but eye catching tweets from the material you write. If it is compelling enough, that little extract could bring a flood of traffic to your platform through the social media giant. You can encourage your fans to do the same or retweet your tweets. There are several things you can do to encourage this, things like incentivizing the deal by offering free training for the best participant and so on.

6. Interview and involve subject matter experts

This is the one sure fire way to get people flocking to your blog. By interviewing renowned subject matter experts, you will gain more credibility and a better relationship with the major industry players. You can even make it better by interviewing different experts on different sets of tips. For example with our 10 tips, you can interview ten different experts; a single expert for every tip. Holding these interviews on camera will make it more personal and you can increase your audience by hosting it on YouTube, which brings us to the next point…

7. Make a video of the content

You can either create a cartoon video or shoot a live video with yourself as the narrator. Do this for each of the tips you are offering people. Providing a bit more information than simply repeating what you already told them. This gives you and your audience a much more personal touch than simple text ever can. Besides, by creating videos, you could turn the blog post into a series of video that can have their own YouTube channel.

8. Create a webinar for your audience

You can take the presentation and videos to a whole different level by creating a training webinar for your audience using the different tips on the subject matter. This is where getting an industry expert as a guest speaker will come in great handy. Webinars add value to people’s lives. You will not only get more revenue by charging for admission, but you will also gain respect and a host of new followers.

9. Make it a case study

Blog posts such as these that include tips for doing something can easily be transformed into a case study. Take it on a point to point basis. Ask your audience for participation to include them or you could simply do a case study on successful industry bloggers who used the different tips you are providing to achieve success.

10. Create it into a freebie

People love freebies. It is the one incentive that gets people to opt in as part of an email list. You can take your blog post, do an in-depth study of the different points, transform it into an EBook and offer it to whoever wants to join your emailing list. Either that or you could put up for sale as a Kindle book. This equals more revenue, exposure and brand respect.

There you have it, 10 Content Ideas To Get More Exposure For Your Blog. Instead of just posting a list post and moving on to the next thing, you can expand that post into a much more effective exposure tool for your blog.

Author Bio: Jason Smith is an online marketing strategist for CJPonyParts. Have a look at their research on Best Fuel For A Car He likes to blog about recent updates and tricks to boost business through digital marketing.

What To Ask Your Potential SEO Consultant/Expert

For many people, search engine optimization is a very elusive field of internet marketing. Due to the general lack of information of people about SEO, it is a fertile ground for charlatans, frauds and simply incompetent people who advertise themselves as SEO experts and want to take your good money for their sub-par services. In this article we will try to suggest some possible questions you can ask at the interview when you decide whether to hire an SEO consultant. If the answer to any of these questions is unsatisfactory according to your criteria, you will know that you are not talking with the right candidate.

Ask for references and testimonials

If your future consultant is someone in whose abilities you are supposed to have trust, ask if he can name you a couple of past clients which could confirm their services were satisfactory and give recommendation. Although clients of SEO experts do not like to talk about this in public, in private conversation they will most likely be willing to tell you their opinion about your candidate.

Inquire about the ranking of the consultant’s web site

The most natural thing in the world is to expect an SEO expert’s website to rank well in Google. If this is not the case, something must be wrong with their skills. However, try not to form too harsh criteria because SEO companies all do their SEO, and the bigger ones naturally do it better. This means that the first page of Google will probably be reserved for the big fish and the rest, which might even possess quality, will have to be satisfied with larger number pages. Bear in mind that this still doesn’t mean your consultant should be on page 10.

How optimized is your potential expert’s website?

Ask the expert to illustrate some of their optimization techniques on the example of their own website. Similar to the ranking principle, a website which advertises SEO services needs to be perfectly optimized. The difference between ranking and optimization, however, lies in the fact that there is no excuse for your website not to be as optimized as the website of the highest ranking competitor. In this case everyone has equal opportunities and has to be judged equally.

Ask about the consultant’s career history

You will want to know if your potential candidate has published any books so far, presented at some conferences or did something else which would serve as a proof of his experience. SEO business heavily depends on the experience of ones who do it and you should hire only the best you can find.

Ask about price and the way you would be charged

The last tip will be about the price. This is perhaps counter intuitive, but you are not supposed to search for the candidate with the lowest offer. Of course you are not supposed to hire the most expensive expert, but picking the cheapest one will usually mean you are about to get cheap service, too. Small price usually means that the expert is outsourcing the work, which is rarely a good thing.

By Figytech, company from Cape May who offers SEO services.

Multi-Channel Funnels: How it can Boost your SEO Campaign

According to the search engine optimization (SEO) experts, analysis of return on investments will be one of the most prominent forecasts in the world of social media marketing for the year 2013. In other words, digital marketing specialists will look for better tools to evaluate the profits generated out of their SEO campaign.

As a result of these predictions, there is a convergence of several digital marketing avenues into a single and much sophisticated platform known as the Multi-Channel Funnel that the search giant Google has incorporated in its Google Analytics services. So, what exactly is the Multi-Channel Funnel?

Multi-Channel Funnels – An overview and its importance

The problem of tracking and measuring the last-click attribute may prevent the availability of a holistic conversion picture to the SEO professionals while studying their websites analytics. It is very important to choose the appropriate channel so as to generate better revenue. For this to happen, Internet marketers need to invest in the right kind of channel on the basis of whatever information that is available at their disposal.

The recent analytics can now throw up some light on the Last-Click attribution. This data will reveal the last action or click made by the visitor before closing a deal or the time when that client got converted into actual business. For instance, a visitor may have come across a paid advertisement or banner and clicked on it. On arriving on the targeted page, he goes through the concerned website and makes the purchase. This kind of purchase is considered by Google as conversion from that particular advertisement.

It should be noted that, these analytics doesn’t take into account the overall time spent by the customer on that affiliates website. It just tracks the final action of purchase and time of purchase. However, the record of last click isn’t a reliable data since there would’ve been several other complementary factors that could have compelled a particular customer to make the deal.

The possibilities of bumping into that same paid advertisement or banner on the World Wide Web are endless. For example, that same customer must have seen the advert on various social media platforms like Facebook, Twitter, MySpace and the likes. Moreover, people may find a particular advert in various search engines. Therefore, to answer all these possibilities with concrete logic, Google has devised this Multi-Channel Funnel that will provide all the necessary but relevant details regarding every single conversion on the Internet.

Universal Analytics – The basics

Universal Analytics is nothing but an enhanced version of the existing Google Analytics services which is at the moment going through the beta phase. According to the web experts, Google has tried its best to alter the perception towards all sorts of conversion attributes.

Primarily, Universal Analytics (UA) will help the SEO professionals evaluate conversion reports. Evaluation of these conversion reports are done on the basis of attribution models. These models are created using the ‘Attribution Modeling Tool’. Web analytics tools like these will enable the digital marketing professionals to compare the last interaction of a visitor to his final action. These attribution models can be modified based on the position or time attribute.

Additionally, UA will allow web masters to track the User identity of a visitor from the moment he enters the website. Visitors can be tracked even if they change their devices frequently.

The Insider’s Guide to Automating Your Blog Earnings

The idea of truly passive income where you just sit back and let your automated blogs do the work is extremely tempting. While not offering a completely free lunch, there are a lot of things you can do to automate a blog to provide AdSense and affiliate link earnings. Check out these steps and tools and get on the passive income train.

Getting Started

The first thing you’ll need is a blog or several blogs. WordPress now features an integrated manager for multiple blogs, which is very handy indeed. You can choose to set up your blogs manually, or go with a hosting company like WebFusion or BlueHost that offers one-click WordPress installation.

Use the Synclastic Privacy Policy Plugin to avoid annoying Google and load up the Google XML Sitemaps plug-in for better search engine indexing and visibility. Of course, you’ll also want Google Analytics so that you can monitor each blog and make improvements.

Monetization

The point here is to make an income, so you’ll want a Google AdSense account, an Amazon Affiliate account and any other monetization options you come across. It can be tempting to completely plaster your blog in ads, but sometimes less is more.

Try to place your ads in a natural way, so that they aren’t completely in the face of your readers. Consider using something like AffiLinker Affiliate for WordPress so that relevant keywords are automatically converted into affiliate links for you.

Creating Content

Next you’ll need content. There are a number of services you can use for automated content posting, such as WPVideoTube for automatic video posting, WP-O-Matic, which allows you to choose RSS feeds from which it will create posts, and WPDripFeeder which allows you to queue up a massive number of articles for steady, natural posting.

Try to avoid going hog-wild. Three to five posts a day is fine. You can also find plug-ins that can convert specifics phrases to your preferred keywords, so that, for example, an article general rehab will draw searchers for Clarity Way rehab to your blog.

Now, Google isn’t fond of duplicate content, so you’ll need a way to have unique pieces. There are article spinning software options like JetSpinner, but it is definitely better to find a content writer to do it for you. If you only want a hundred words or so as an intro to a link from your RSS feed, this can be quite affordable.

However, it does take some work to find a reliable writer. If you find that one of your sites is performing well in a profitable niche, it might be worthwhile to invest in unique and compelling content. Once you have a good writer, you’ll just need to let them do their work and pay their fee.

Adrienne is a blogger and aspiring novelist. When she’s not blogging about tech and social media, you might find her practicing her French, whipping up some recipes she found on Pinterest, or obsessing over vintage postcards and stamps.

SEO and PPC Compared

No matter what type of website you’re running, whether it be a online e-commerce store, nonprofit, or just a blog – you know the key to success is traffic. You know if you want your website to be worth anything you need to be driving new unique traffic to your site each and every day. Beyond web activities along, there are many methods you can utilize to achieve traffic, such as: print advertising, word of mouth, highway billboards, radio, etc. Most website traffic efforts however are launched online and usually takes the form of two main strategies: PPC and SEO. Let’s take a brief look at both of these strategies, and compare their similarities and differences.

SEO (Search Engine Optimization)

SEO is an acronym for “Search Engine Optimization”- a web traffic growth strategy where the owner or manager of a website makes tweaks and “optimizations” on their own website content – as well as takes actions to influence others’ web content, toward the ultimate goal of appearing with increased frequency, more visibly, and in higher ranking positions within Google, and other internet search engines. As the search results search engines return are prompted by the words and phrases (AKA “keywords”) that people type into the search bar, specific keywords are targeted by professional SEO strategists as their goals; with an eventual aspiration of having their website return as the “top” or number one search result in the search engine, for a given keyword search query. It’s important to note, SEO only contributes to the “natural” search results that are returned for a keyword query. In Google for example, these are the site listings that appear underneath they tope colored advertisement box at the top of the search result screen. A few of the different individual SEO strategies professionals utilize, for example, are link building, offsite, and onsite content creation, and HTML optimization. Some of the main characteristics, benefits, and drawbacks of SEO are:

1. Unless you employ someone else, SEO is technically “free” to execute (it only costs the time you take to work on it)
2. When you target less competitive keywords, or “niche keywords”, you can get top search results with much less competition than Google Adwords PPC for example
3. SEO typically takes some “ramp up” time before search engines notice the efforts across the web
4. When practiced alongside other marketing efforts, SEO can be harder to attribute unique value to – as it is less trackable, and less in your control
5. If you do have a budget, want the value of SEO activities, but don’t want to execute on them yourself – you can pay to employ an “SEO Agency” to work on these activities for you.

PPC (Pay Per Click)

PPC is an acronym that stands for “Pay Per Click” – a traffic driving method where advertisements, taking the form of links to a target website, are strategically placed across the internet by other websites, AKA “publishers.” These ad links can appear as images, text, video clips, or really any other form that can be linked from. A wide variety of platforms and products are used to track these links and the traffic that moves through them to the targeted landing pages, recorded as “clicks.” Advertising prices are usually based on a predetermined price that the landing website owner, who purchases the link ad placements (AKA the “advertiser”) is charged per click for traffic sent to their website from the links. This is why it’s called “Pay Per Click.” The most common and successful advertising platform for PPC is “Google Adwords.” These PPC ads appear as the search results within the tope colored box at the very top of the search results screen after you request a search in Google. Some of the main characteristics, benefits, and drawbacks of PPC are:

1. Results can be generated very quickly – PPC campaigns can be launched instantly if you have money waiting to spend
2. With PPC, it’s easy to control budgets – daily, weekly, and monthly spending caps are easily set and modified; even divisible by hundreds of unique campaigns
3. If you want to optimize your success with PPC, you can utilize the expertise of others by employing a PPC agency to manage your paid search efforts for you
4. Testing elements with A/B methods are easy, and quick to show performance results – with all traffic tracking elements easily within your transparent control

Key Differences

It’s true, both PPC and SEO drive traffic to your site, if executed properly. These strategies can even be run at the same time if you know what you’re doing – however – they have some major elemental differences that do affect their value to your success, depending on these factors:

1. SEO is absolutely perfect for someone who is low on cash, and has a lot of time on their hands. If you are sitting in your parent’s house trying to launch your startup site with zero dollars, you bet SEO is going to by the top strategy you’ll want to use to drive traffic to your site. PPC on the other hand has no way of not spending money to get results.
2. PPC will generate data results instantly, even if they’re not the desired results you want. There’s no period of being left “in the dark” on what’s working and what’s not. If you setup a website today, and have a budget – you can setup and launch a PPC campaign that same night. There’s just no way to get this kind of speed with SEO; as it takes weeks or even a month to see the results of the activities you’ve been implementing on your site, and across the web. Search engines need to crawl the web, and the newer your site, the slower it is to get crawled. The results of the crawl will yield you the SEO rankings; and ultimately the higher traffic.
3. Unique and targeted website pages that are designed toward their sources are called “landing pages.” These landing pages are going to differ among PPC and SEO greatly. While it is totally fine for a PPC landing page to be like an ad, with sales type language – that same type of page simply won’t work well for SEO (unless search keywords are “coupons” or “sale offer” etc.)

If you execute them properly, both SEO and PPC can get you excellent gains in your traffic. Contrarily, if you execute these strategies poorly, SEO can be a big time waster, and PPC can be a big money and time waster! The key is to do the research on the smaller detailed success strategies of both these methods to ensure you get the success you ultimately need!

Author: Tyler Watkins is a Marketing Manager at PFL.com – America’s leading Postcard Printer.